Sunday, March 11, 2007

How to conduct an office launch

How indeed?

Sometimes it gets discouraging. When you've tried your best but you know you're flogging a dead horse. Yes, it's not our fault. The project kinda got dumped on us.

So the event happened, complete with a typo, a politician who didn't listen but expected the audience to, and a geeky-looking beatboxer who might have saved the event from the depths of event hell.

I'm a newbie to all of this.

But I watch enough of the apprentice to know that when you are project manager, and the shit hits the fan, you're supposed to remain calm. You don't micro-manage. You don't get flustered and panicky, thus making everyone else equally flustered and panicky. You see the big picture. No?

And why would you ever want to deviate from a speech which has been carefully prepared and vetted to best convey the messages and intentions of the organisation that invited you to speak anyway? For an ego-trip? ooo, I'm so clever, I write better speeches than trained speech-writers and agencies who have spent hours poring over every loophole.

Come on.

The one bright spot was the geeky beatbox guy, we shall call him Hiro, because he also looks like Hiro Nakamura, the geeky Hero in Heroes. Haha. Oh, and the host was pretty funny too.

In any case, I fully expect that some shit-stirring will happen on Monday, with regards to the dismal media turnout and general disinterest. Maybe they'll take this as feedback and not come up with such ideas in the future.

The SMCR model of communications can be used to describe the client/agency relationship:

Client sends a message, through a medium, and the message is received by the agency.

Agency sends a message, through a medium, gets interrupted by an incredible amount of noise, and shrivels to a singular word: "yes".

Bah. No wonder the Prof last sem said Asians had a high level of cognitive dissonance.

1 comment:

Anonymous said...

I'd say totally disregard that office launch. You don't flog a dead horse.

You don't put out a hamster and make every try to treat it like a lion either.