You get what you put in

Let's say you have $1,000 to publicize your cake shop. You could either:

1. Print a bazillion pamphlets that nobody will read

2. Bribe K F Seetoh to rave about your cake shop

3. Give away $1,000 worth of cake in premium packaging to let your would-be customers know that you are a premium product

Awfully Chocolate chose publicity stunt number 3, and left me somewhat blown away by the sheer indulgence of the gimmick (there was all of one finger of chocolate-banana cake in the whole takeaway box) - and experiencing a moment of guilt when I threw the pretty packaging away 30 seconds later.

Still.

A whole takeaway box just for me!!